For almost 100 years Nasons has been a fixture of Canterbury’s retail landscape.
But like so many other retailers it has been struggling in today’s precarious and unpredictable commercial environment and has accepted that it will shut.
The store in the High Street is plastered with closing down sale signs and customers will find massive bargains as Nasons attempts to shed the last of its remaining stock.
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Some lines are up to 75% off and offers will increase as the actual closing date nears.
Fifty staff will lose their jobs when the store and the furniture outlet in Wincheap close on September 11.
Last month Nasons announced that it was facing an uncertain future. Andrew Nason, the company’s chairman, said: “The retail market is going through unprecedented change and the challenges for Nasons have continued throughout the year.
“Along with other high street names, Nasons has been hit by a perfect storm of increasing costs, rising business rates and fierce competition which is hitting sales.”
Mr Nason thanked staff for their efforts, but admitted that a rescue deal to save the store had not been found.
Fred Nason set up the company in 1929 from which it then operated in various outlets across the city. It moved into its High Street store in the 1950s.
Its closure will follow that of Poundworld last month and the Chimichanga Tex-Mex restaurant earlier in the year, both of which had presences in the High Street.