Parents could be beaming with delight at the prospect of the city getting its very own Disney store.
Or else they will be grimacing with dread at the prospect of being dragged round it as the contents of their wallets and purses are adroitly emptied by their children.
Either the way the company is looking to open up in Canterbury.
And the most likely location for Disney is the former Build-A-Bear Workshop in the Whitefriars Shopping Precinct some 20 yards from the Ann Summers shop.
But if it does open, the Disney store will probably only be a pop-up rather than a permanent fixture.
At present, the company is on the look out for a store manager and assistant store manager.
It also needs store assistants described as senior cast members, lead cast members and normal cast members whose job will be to keep customers entertained.
Whitefriars says it is in discussion with a number of retailers including Disney.
It insists that no deal has been formally agreed with any of them.
But earlier this month Disney posted a string of job opportunities available at a “Canterbury pop-up”. The ad states: “Disney store, which debuted in 1987, carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters from Disney, Pixar, Star Wars and Marvel.
“Disney store offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies.”
The company has not confirmed what its plans for Canterbury are yet.
Whitefriars is wholly owned by Canterbury City Council after the authority completed the second half of a purchase of the shopping precinct from a pensions fund earlier this year.