John Caggiano with a box of Twinkies which could soon be in short supply

Canterbury faces “disastrous” Twinkie shortage

Canterbury is facing a shortage of the highly popular American snack the Twinkie.

John Caggiano, who sells the buns with the creamy sweet centre at his Dover Street shop, has been told by suppliers that the firm which produces Twinkies is “reformulating the product”.

Retailers have been warned to expect the shortage to last well into June.

John, 45, runs one of five shops in Canterbury which specifically sell American sweet and savoury snacks.

He said: “Twinkies are one of America’s best selling sweets and really are quite popular over here.

Twinkies are produced by the firm Hostess

“I’ll be prepared for the shortage, though, as I’ve stocked up. The fact is that outside of America the UK is the biggest consumer of Twinkies in the world. A lot of sellers will be affected.”

Peter O’Mahoney, 21, who lives in Deal and works as a chef in Canterbury, added: “I know a lot of people who really like Twinkies. It will be disastrous if they can’t get hold of them.”

It will not the first time the world has endured a Twinkie-related crisis.

In 2012 Hostess, the firm which produces them went into administration and supplies ran low. Then a price of a box of Twinkies to rose £9.50. John says his Auntie Ammy’s Candy Shop will continue to sell them for £4.

Hostess was later bought out and the firm underwent a resurgence under new owners who began to target markets outside the US, especially in Spanish-speaking South and Central America and Europe.

During 2012 and 2013 shortage news organisations reported panic and bulk buying of Twinkies.

Edd Withers who runs Bake Mates, a Canterbury-based sweet delivery service, said: “People needn’t worry. We’ll be on hand to help anyone who needs to get their daily sweet fix.”

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