Last month Sam Deeson shut his renowned Deeson’s restaurant in Canterbury to near universal dismay.
But rather than leave it that and vacate the Sun Street premises he has decided to expand his successful Pork & Co eatery.
The new restaurant will open next Wednesday while the existing neighbouring Pork &Co will operate as a take-away.
Sam, 46, told the Canterbury Journal: “This is very exciting for us. It is in effect going to be a very large restaurant.
“Space in the current site is limited so that will be the takeaway.
“The menu will be the same plus some specials. We’ve found that the food we serve is very popular and at a price people will pay.”
Sam, a dad-of-three who lives with designer and printmaker wife Cath in Broadstairs, opened Pork & Co in 2014.
Its trademark soon became the whole pig which sat in the original shop’s window. Later, the business moved to the Guildhall Street end of Sun Street.
Deeson’s, meanwhile, was opened 10 years ago and shut last month with a note in the window blaming tough economic conditions.
Sam added: “It was sad to close Deeson’s, but the reality is that it wasn’t financially viable.
“A lot of people have said that it was because the rent we paid to the Cathedral kept going up, but that’s just not true – it didn’t.
“The fact that is other things kept going up like rates and labour costs.”
Pork & Co is famous for its pulled pork sandwiches and other specialities like its runny scotch eggs.
It commands a 4.5 rating out of five on review site TripAdvisor.
One reviewer described it as “not to be missed”, adding: “I cannot rate this gem of a place high enough.
“Simple soul food that is impeccably prepared and tastes divine. Efficient and attentive service.”
In 2015 vegan activists protested outside the original Pork & Co shop, chanting “it’s not food, it’s violence”.
On the day of the protest, dozens of Canterbury residents rallied to support the business as queues for food stretched out of the door.