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Deichmann reopened this week after a three-month refit

Refurbed store is now city’s biggest shoe retailer

Deichmann in the Whitefriars reopened this week following a £600,000 refurbishment which took three months to complete.

It has doubled in size and now boasts that it is Canterbury’s biggest shoe retailer.

The work comprised a complete refit of the store which now has a second floor which had previously only ever been used for storage.

Manager Gavin Turner said: “We’re very excited about our new look store and the extra space.

“We jumped at the chance to convert the it, not only to give our customers more choice, but also to make their time in-store as easy and enjoyable as possible.”

Deichmann is situated in Canterbury’s Whitefriars shopping centre

Customers can choose 2,000 lines of shoes – an increase of almost 800 designs, bringing Europe’s latest trends and styles to Canterbury.

Peter Scutt, centre manager at Whitefriars, added: “We’re thrilled that we can now call Whitefriars the home of the largest shoe retailer in Canterbury.

“Refurbishments like Deichmann’s mean we’re able to offer customers a world standard shopping experience, and that really is something to be proud of.”

Deichmann has more than 100 stores nationwide. Its first outlet opened in Essen, western Germany, in 1913 and is now Europe’s biggest shoe retailer with 4,000 stores.

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