When Maiden’s Head landlord Jeremy Stirling decided to drive business to his pub during the World Cup, he came up with an idea.
Every time England scored a goal, a pint of any draught beers would cost just £3 for the five minutes afterwards.
Problem was – as every football fan knows – England put six away against Panama on Sunday.
Jeremy, 58, said: “We rang a bell when the goals went in and there were surges at the bar.
“I reckon I must have sold about 100 pints at £3. The first half was especially busy because they scored five.
“I’m not that bothered, though, it’s all bit of fun.
“Although, I had hoped that England would only win one-nil.”
Jeremy, who has run the Wincheap pub for two years, started the offer for England’s opening game against Tunisia.
But then England scored only two against the North Africans.
Jeremy has also extended the £3 offer for Spain games since his girlfriend Monica Michavila is Spanish.
The pub also has Polish chef and ran the offer for Poland.
However, the Poles have had a disastrous tournament having lost their first two matches and scoring just one goal.
They have no chance of making it through to the round of 16. But what of England’s chances?
“There’s no way we can’t go all the way,” said Jeremy. “We really could be main contenders, but there are some good sides in the tournament.”
England’s next match is against Belgium at 7pm tomorrow (Thursday) in Kaliningrad.
But if football’s not your thing, you can always pop along to the Guildhall for all the thrills and spills of Canterbury City Council’s property and regeneration committee. It also kicks off at 7pm tomorrow.